BEST SELLERS

The revolutionary foundation brush that went viral – makes application like airbrushing without the air™!

4 sweet treats in 1 (including 2 FREE mascaras)! Plus, FREE charm & loop keychain.

Revolutionary XL tubing mascara with 24-hr flake free & smudge proof formula has lengthening “tubes” that wrap lashes for XL length, lift & lash love!

Revolutionary XL tubing mascara with 24-hr flake free & smudge proof formula has lengthening “tubes” that wrap lashes for XL length, lift & lash love!

Take home a decade of viral adventures! Designed on #tarteIsland, this palette is your passport to effortless beachy looks.

2 gifts in 1 with 2 FREE lips, 2 FREE mascaras & a latte love! Split it or keep it—each half includes a scented palette, scented lip & iconic mascara.

2 gifts in 1 with 2 FREE lips, 2 FREE mascaras & a latte love! Split it or keep it—each half includes a scented palette, scented lip & iconic mascara.

Lash extensions in a tube! Our 1st-ever tubing mascara with micro-tubing technology is like a cashmere wrap for your lashes! It wraps each lash in lengthening "tubes" instead of weighing them down with layers of pigment.

Lash extensions in a tube! Our 1st-ever tubing mascara with micro-tubing technology is like a cashmere wrap for your lashes! It wraps each lash in lengthening "tubes" instead of weighing them down with layers of pigment.

Lash extensions in a tube! Our 1st-ever tubing mascara with micro-tubing technology is like a cashmere wrap for your lashes! It wraps each lash in lengthening "tubes" instead of weighing them down with layers of pigment.

Lash extensions in a tube! Our 1st-ever tubing mascara with micro-tubing technology is like a cashmere wrap for your lashes! It wraps each lash in lengthening "tubes" instead of weighing them down with layers of pigment.

Lash extensions in a tube! Our 1st-ever tubing mascara with micro-tubing technology is like a cashmere wrap for your lashes! It wraps each lash in lengthening "tubes" instead of weighing them down with layers of pigment.

Lash extensions in a tube! Our 1st-ever tubing mascara with micro-tubing technology is like a cashmere wrap for your lashes! It wraps each lash in lengthening "tubes" instead of weighing them down with layers of pigment.

This white-tinted tubing primer boosts volume, length & lift while wrapping each lash in protective tubes for healthier- & stronger-looking lashes. Bonus: It makes mascara removal a breeze—no tugging or scrubbing!

Cult-favorite palette of 12 versatile warm-toned shades in mattes & shimmers perfect for everyday!

Mini palette of the Allure award winning tartelette™ in bloom with 6 everyday neutrals & bronzes!

Allure Readers' Choice Award Winner! Get your shadow skills bloomin' with this viral palette packed with everyday essential shades!

We heard you like it fast. NEW tartelette quick stick™ serves a slanted tip that hits the spot every time. Glides along the lashline just right. One stroke is all you need to finish quick!

We heard you like it fast. NEW tartelette quick stick™ serves a slanted tip that hits the spot every time. Glides along the lashline just right. One stroke is all you need to finish quick!

Today’s special: 5 NEW lippies, 3 are FREE. Each one is kissed with a dessert-inspired scent & ready to gift in a reusable pouch. Plus, get a FREE strawberry charm & loop keychain!